CMO, ICONIQ Motors
Mr. Bernd Pichler is the Chief Marketing Officer at ICONIQ Motors and member of the Board of Management in this EV Start-Up since January 2018. His responsibility lies in sales, marketing, network & training, customer experience, after sales, product strategy and marketing. Before starting at ICONIQ, Mr. Bernd Pichler spent two years as Executive Vice President Sales at Jaguar Land Rover and can look back at over 17 years working experience at Volkswagen where he spent 5 years in the Controlling department in Wolfsburg/Germany, became Group Financial Controller in the UK Importer, then Finance Director in the Shanghai Volkswagen Sales Company, before he went to Beijing as Managing Director Commercial for Volkswagen Import. He was leading the sales of the long-time market-leader Shanghai Volkswagen and sold 1.43million cars in 2014. Bernd Pichler holds a diploma in Economics from the University of the Bundeswehr/Hamburg, an Executive MBA from the GSBA in Zurich and has passed HSK 4 in Chinese language.
Partner, CMS China
Mr. Philipp Senff is Partner and heading the firm’s Compliance Practice Group in China. Mr. Senff is recognized as leading corporate, compliance and risk management lawyer with over 15 years’ of China related business experience. Mr. Senff’s legal practice includes prevention and crisis management with an emphasis on strategic corporate governance, internal investigations and whistleblower management. He also advises senior executives on personal risk management strategies. Editor of the new book “Governance, Risk and Compliance Management in China - Practical Guidance for Executives”, Jan. 2018 at Haufe.
Tax Director, China Tax & Business Advisory Services, PwC
Mr. Alexander Prautzsch is a Tax Director at PwC Shanghai Office and member of the European Business Group. Mr. Prautzsch is committed to advising European clients on their investments in China. He focuses on Chinese, German and international tax matters for corporate clients and their employees. Typical projects include investment advisory, restructurings, profit repatriation planning, employee assignments, cost cross-charges and supply chain planning. Mr. Prautzsch is a certified tax advisor and has lived and worked in Shanghai since October 2005. Prior to working in China, he worked for three years in the international tax department in Frankfurt. He is a German native speaker and fluent in English and Mandarin.