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Tuesday, May 26, 2020 (4 PM - 5:30 PM)

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If there is one thing we have learned in the past few months, it is how important it is to have business models that are able to absorb external shocks. To a certain extent this might even be common sense. After all, COVID-19 is not the first global crisis, and it will not be the last. In most of our planning documents, however, we implicitly or explicitly assume continued growth and relative stability - in other words, business as usual. It is clearer than ever that we cannot just take future performance for granted. 

One important tool that helps us integrate alternative possible futures into our strategic discussions is scenario planning. Scenarios are logical, plausible and relevant descriptions of hypothetical outcomes in the near or far future. They help us avoid confirmation bias and look at the "what ifs?", thus shifting our perspective onto more of the unknowns. By having scenarios, it becomes possible to have critical conversations within our management teams. They allow us to prepare for the unexpected and serve as a basis for action in case the scenarios actually end up occurring. Another way to think of it is as a kind of insurance against otherwise unforeseen events. 

Similar to strategy development in general, the value of scenario planning is not so much in having specific scenarios, but in having gone through the process of critical thinking, analysis and scenario formulation. This process strengthens our management team's strategic preparedness while not distracting from the core business. 

First popularized by Shell in the 1970s, a growing number of S&P 500 companies now rely on scenario planning as a regular part of their strategy development process. Yet for many small- and medium-sized companies, it is still unchartered territory. 

This webinar provides a quick introduction to:

  • What is scenario planning? And what is it not?
  • Why scenario planning is a key approach to future-proofing your business
  • How to develop logical, plausible and relevant descriptions of possible futures
  • How to use scenario planning within strategy development to facilitate critical conversations with top management
  • How to know what to do when anticipated scenarios actually materialize: Planned reactive actions and proactive actions

Language: English


  • Registration & payment deadline is 25 May, 18:00
  • Once your registration is submitted, we will send you the Payment Notice as soon as possible
  • Only paid participants will receive a confirmation e-mail including login link (zoom) and access information for the webinar after 15:00, 25 May

Refund Policy:

  • If you registered for this event but can not attend, please do let us know latest before 15:00, 25 May.
  • Participants who fail to cancel before 15:00, 25 May will be charged with the full price and fapiao will be issued afterwards in 10 working days.

Speakers & Moderator


© 2020 German Chamber of Commerce in China (GCC). No part of this webinar may be reproduced without prior permission. While every reasonable effort is made to ensure that the information provided is accurate, no guarantees for the currency or accuracy of information are made. All material relating to information, products and services (or to third party information, products and services), is provided 'as is', without any representation or endorsement made and without warranty of any kind, including the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy. The speakers are solely responsible for the content thereof; In no event will the organizer and/or the speakers be liable for any loss or damage whatsoever arising from infringement or any defect of rights of the content of the webinar. Views expressed are not necessarily those of GCC. All our events follow Chatham House Rules. We are working with [Zoom] to bring this webinar to you. When joining the webinar, you will be bound by Zoom's terms of service, including it's privacy policy which you can download from the [Zoom] website or access through the mobile application. Please note that we have no responsibility for the collection or use of your personal data by [Zoom] or any third party application.