How to Simplify the Customer Buying Experience?

Tuesday, 7 July 2020

4:00 PM – 5:30 PM(CST)

(Registration Deadline: 6 July 2020, 6:00 PM)

A key element of a successful customer experience are your products / services.

Product Experience as a concept looks beyond customer aquisition into how customers can easier choose, buy, onboard and engage with you.

Many marketing teams are struggling to provide a seamless experience beyond channel to their distribution network and customers since they still rely on Excel, Dropbox and Co which doesnt scale.

The RG.experience team shares best practices how brands can use PIM & Product Experience solutions to enable marketing teams to curate relevant product content beyond all channels and regions.

This webinar discusses the foundational building blocks to better compete beyond price:

  • How can a Product Experience Approach help to add value to your customers buying experience?
  • What is PIM and why is Product Experience different?
  • How to tailor your Product Experience to different Industries & Personas?
  • How to keep marketing cost at bay despite increased need for quality content?

Please note

  • Registration & payment deadline is 6 July, 18:00
  • Once your registration is submitted, we will send you the payment notice as soon as possible
  • Only members and paid non-members will receive the confirmation e-mail including login link (zoom) and access information for the webinar after 15:00, 6 July 

Refund Policy:

If you registered for this event but cannot attend, please do let us know before 15:00, 6 July. Participants who fail to cancel before that time will be charged with the full ticket price, and a fapiao will be issued in 10 working days.

Speaker & Moderator

  • Sascha Reppel (Managing Director Greater China & ASEAN of RG.experience)

    Sascha Reppel

    Managing Director Greater China & ASEAN of RG.experience

    Sascha currently leads RG.experience Greater China where he and his team demystify digital transformation buzz to create actionable initiatives to improve customer buying experiences for industrial & FMCG brands in Asia.

    Previously Sascha has worked in Industry Advisory & Consulting roles for SMEs and Enterprise clients like Electrolux, BMW, DFS or SKF to drive better product experience initiatives globally.

    Having lived and worked in Germany, Stockholm, Australia and Singapore before he calls Shanghai his home for over 8 years.

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  • Dr. Johannes Hofberger (Moderator) (Senior Manager Digital Solutions at PricewaterhouseCoopers Zhong Tian LLP)

    Dr. Johannes Hofberger (Moderator)

    Senior Manager Digital Solutions at PricewaterhouseCoopers Zhong Tian LLP

    Johannes Hofberger has been working and living in China for more than 6 years. He is a Senior Manager with the Digital Solutions Unit of PricewaterhouseCoopers. Digital Solutions delivers proprietary software to centralize, simplify, standardize and automate PwC operational processes for all service lines across the Greater China area.

    view more


4 PM - 4:05 PM
Login & Setup
4:05 PM - 4:10 PM
Opening Remarks by China German Chamber of Commerce
4:10 PM - 5 PM
How to simplify the Customer Buying Experience?
5 PM - 5:25 PM
5:25 PM - 5:30 PM
Closing Remarks by China German Chamber of Commerce


Member & Friends of Chamber Ticket


This ticket option is only open to members and "Friends of Chamber" in mainland China who have paid their fees in 2020.

Door Price Free
Non-member Ticket

Fapiao will be issued after the webinar in 10 working days.

Door Price RMB 100

Not yet a member? Please kindly click here for more detailed information about membership.

We are looking forward to welcoming you to join the German Chamber community!

The German Chamber of Commerce in China is the official member organization which represents German companies doing business in China. The German Chamber helps its members succeed by providing up-to-date market information and practical advice. It offers a platform for the Sino-German business community and represents its members' interests towards stakeholders, including governmental and public stakeholders. The Chamber was founded in 1999 and currently has more than 2,300 members in mainland China.


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