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Before the workshop addresses practical examples, Dr. Evelyn Engesser and Dr. Stefan Justl will give a short overview of definitions, types and core characteristics of CSR.

Afterward, Ms. Frances Luk will discuss the case study of BASF. As a leading chemical company, BASF strives to promote science education. Leveraging the company's expertise, BASF has been running the educational program called Kids' Lab offering school children to explore the magic of chemistry through hands-on experiments since 1997. Now, this program is available in more than 30 countries and in Greater China alone, more than 190,000 kids were benefited. Since 2002, BASF has been working together with science museums in different cities to make Kids' Lab one of the most popular summer programs each year. BASF's researchers have been involved in the design of the experiments and about 1,800 Chinese college students have been trained as instructors. In 2017, BASF has also launched the Virtual Lab so that school children can conduct some of the experiments online.

Subsequently, Mr. Bernd Pichler will lead the discussion about the case study of ICONIQ.

Therefore, he will address the following agenda:

· General Considerations for CSR from a CMO perspective

· "Does CSR sell cars"?

· Offers received for ICONIQ for Sponsoring in general

· Specific choices for ICONIQ and related reasoning

· Conclusion and recommendations

At the end of the event workshop, participants have the opportunity to network and to exchange and share knowledge with experts on any related matters.


German Chamber of Commerce in Shanghai, China
29F Gopher Center, No. 757 Mengzi Road, Huangpu District, Shanghai

Shanghai, China

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